Pet Monitoring - Landing Page Redesign
This project focuses on redesigning the landing page for a pet-monitoring brand to improve clarity, trust, and conversion. The original page had strong content but lacked hierarchy, visual balance, and a clear flow for new visitors. My goal was to create a cleaner, more modern layout that highlights the product’s value instantly and encourages user engagement.
The Challenge: The original page felt visually heavy with inconsistent spacing Key messaging was buried below secondary content Product benefits were not highlighted clearly CTA buttons lacked hierarchy and visibility
Research Insights: From reviewing competitor patterns and user behavior for tech-based pet products, I identified three key expectations: Immediate clarity about what the product does Trust indicators (numbers, testimonials, brands) Quick access to the purchase flow These insights guided the redesigned layout.
